Keep the story alive.
India's indigenous cattle are more than a source of food. They are part of our farms, landscapes, communities and cultural memory. Keeping these breeds relevant takes awareness, livelihoods, and people willing to choose them.
There is more than one way to support the cause.
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Buy the breed
Create demand.
Choosing breed-specific products builds economic relevance around India's indigenous cattle. A breed cannot survive on admiration alone. Your kitchen can be part of the solution.
Shop breed-specific ghee -
Wear the cause
Some stories deserve to travel.
A jar of ghee starts a conversation at the table. A T-shirt carries it much further. These are not logo tees: each design comes from a breed, a landscape or a piece of India's food culture.
Shop merchandise -
Support the work
Help the people doing it.
Where a collection carries a contribution, the model and the recipient are stated in full on this page.
See who we support
Eat it. Wear it. Talk about it. Keep it alive.
Conservation begins with demand.
A breed cannot survive on admiration alone. Farmers need viable reasons to keep raising indigenous cattle, traditional knowledge needs livelihoods around it, and regional food systems need people who care where their food comes from.
Your kitchen can be part of the solution.
- Know the breed
- Choose the breed
- Create demand
- Support livelihoods
- Keep the ecosystem relevant
Which breed?
When you see “Desi Cow Ghee” or “A2 Cow Ghee”, ask what that actually means. India's indigenous cattle are not one homogeneous category. Recognising the breed is the first step toward valuing the diversity behind it.
Give the breed its name back.
- Gir
- Kankrej
- Sahiwal
- Tharparkar
- Hariana
- Badri
- Hallikar
Some stories deserve to travel.
A jar of ghee starts a conversation at the table. A T-shirt carries it much further.
These are not logo T-shirts. Each design comes from a breed, a landscape or a piece of India's food culture. Stories you can wear.
Four series, one idea.
Each series takes one animal and makes it a question someone asks you about. Two are breeds we bottle. One is a breed we never will. One is not a cow at all, and is the reason the others have a future.
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Gir Series
Wear the breed.
The domed forehead, the long ears, the gold of Saurashtra.
Shop Gir Series -
Kankrej Series
Shaped by the land.
Lyre horns and the silver light of the Rann.
Shop Kankrej Series -
Khillar Series
Bred to work, not to yield.
The Deccan draught breed that will never be a jar, and is worth keeping anyway.
Shop Khillar Series -
Nandi Series
No bulls, no breed.
The half the milk economy discards, and the reason the others have a future.
Shop Nandi Series
More breeds, and more of the animals nobody prints.
Wear the cow. Start the conversation.
Printed to order in India. Artwork and photography in progress. These are the designs we're making.
More than merchandise.
Every illustration can introduce someone to an indigenous breed, a farming tradition or a piece of India's food culture. That is the first job.
The second is contribution. Where a collection carries one, the model, the recipient and the amount are published on this page, not implied.
Wear something you believe should exist tomorrow.
Meet the people doing the work.
Across India, farmers, breeders, gaushalas, researchers and local initiatives are already doing this work. As we grow, we want to direct part of what we make toward credible people among them.
We are talking to organisations now. We will name them here, with what they do and what we have actually contributed, once that support is real.
Support should be visible.
If we say a product supports a cause, you should be able to see how much, to whom, and when.
There is nothing to report yet. When a contribution is made it will appear here with the amount, the recipient and the date it was made.
No vague promises. Just support you can see.
Wear it because it means something.
Someone sees the illustration. They ask what it means. You tell them about Gir. Or Kankrej. Or a breed they had never heard of. One conversation becomes another, and a breed that had dropped out of everyday speech has a name again.
A T-shirt won't conserve a breed by itself. But thousands of conversations change what people value.
- Design
- Curiosity
- Conversation
- Awareness
- Recognition
Breeds survive because people keep raising them.
Farmers, breeders, families and communities have carried this knowledge across generations. As we grow, we want you to meet more of them.
Farmers
The households raising indigenous cattle season after season.
Breeders
The people keeping bloodlines intact.
Gaushalas
Shelters caring for cattle no longer in production.
Farm communities
Villages whose farming still runs on native cattle.
Traditional food makers
The ones who still know the old methods.
Make the supply chain human again.
Keeping something important alive? We'd like to know you.
We want to hear from people working across India's indigenous cattle and native farming ecosystems.
- Farmers raising indigenous cattle
- Indigenous cattle breeders
- Responsible gaushalas
- Natural and regenerative farms
- Breed conservation initiatives
- Researchers
- Traditional food makers
- Custodians of regional recipes
- Chefs working with native foods
- Designers and artists
- Storytellers documenting Indian agriculture
If you're keeping something important alive, perhaps we can build something together.
Supporting the cow means supporting the circle around it.
- Breed
- Farmer
- Fodder
- Soil
- Crop
- Food
- Family
A native breed is part of a farm. A farm is part of a landscape. A farmer is part of a community. And food connects that whole system back to us.
Buy what you believe should exist tomorrow.
Choose the breed. Wear the story. Support the people. Keep the circle alive.
One breed. One landscape. One story at a time.